Retail Coach Insights

The Holiday Rush Has a Weak Spot, and Thanksgiving Is Exposing It

Thanksgiving is giving retailers an early look at a new kind of holiday pressure. Instead of excitement building into Black Friday, many customers are arriving exhausted, overloaded, and far less tolerant of friction. This post examines why Thanksgiving has become the first true stress test of the season, how customer fatigue is reshaping holiday behavior, and what leading retailers are doing to simplify operations, clarify communication, and rebuild trust before December even begins.